Content Syndication
- Barnaby Murtagh (Unlicensed)
Convertr Content Syndication allows users to to set their campaign requirements, engage publishers and automate lead validation. Stay aligned on campaign rules, lead acceptance, rejections, and performance.
What Content Syndication enables:
Establish data quality and routing rules
Connect external client platforms and map data fields
Create campaigns
Engage publishers and approve them for campaigns
Allow Vendors to deliver data/leads into Convertr platform for processing
Validation of leads routed to/from client platforms. Rejected leads are shared with publishers for resolution.
Customer Benefits:
Fast Campaign Launch
Better Alignment with Vendors
More Strategic Media Spend
Faster Lead Flow
Improved Data Quality
Clearer Performance by Campaign and Vendor
Verticals include: Publisher, Agency, Brands
Content Syndication Features:
Publisher Budget Management
Campaign Management (Templates)
Data Management (Forms)
Publisher Data Management (Imports API, Forms)
Campaign Lead Import
Campaign Rules
( Caps On Variable Payout Bands
GDPR Tools (Includes: Subject Access Request , Double Opt-In, Data Masking )
Data Security:
Processor Jobs:
Marketo Duplication
Eloqua Duplication
Date Format
Reporting:
Lead Export
Publisher Invalid Lead Reporting
Whitepapers:
Deliver (automated sending of whitepapers)
Form Local Download of content
User Personas:
Convertr Connect:
Convertr Connect - Validation Lists
Convertr Connect - Simple Conditional Validation
Convertr Connect - Integration