Campaign Information
- Barnaby Murtagh (Unlicensed)
- Adam Carter
What does it do?
Campaign Information interacts with two customer personas, The persona sending lead data (publisher users) and the persona receiving lead data (admin & agency users).
The ‘Campaign Information' allows the customers who are receiving the lead data to display ‘Publisher notes’ and selected ‘Simple Conditional Validation’ and 'Validation jobs’ to Publishers.
On a campaign level, admin & agency users have the option to pick and choose which jobs (validation and simple conditional validation) to show to the publisher users.
Action | Description | Accpetance Criteria | |
|---|---|---|---|
| 1 | Show Suppression Lists or Simple Validation jobs to a Publisher | This allows a user to configure which Suppression List or Simple Validation lists a Publisher is able to view | When a publisher user logs in they will see the processr jobs they are assigned to see. |
| 2 | Provide notes to a Publisher | This allows a user to provide additional information to Publishers eg. This could involve formatting criteria or a list of mandatory fields | When a publisher user logs in they will see the publisher notes they are assigned to see. |
| 3 | Publisher ability to view Campaign Information | This allows Publisher users to view Campaign information within their own accounts | When a publisher users logs in when interacting with the campaign information options a modal will display withe all the campaign information. |
What use case(s) does this apply to?
CONTENT SYNDICATION
Why would clients find this useful?
This is a great way to communicate to the persona sending lead data (publisher users). As it allows them to view upfront the desired customer profile. Which is detailed in the jobs they can view.
For instance, as a Publisher user being able to access and understand how leads are being Validated through ‘Simple Conditional Validation’ or via ‘Validation lists’ will be really useful as the benchmark for leads will be clear and understandable.
As a Brand client (admin or agency users), the ability to provide further information to Publisher’s via the notes section provides a clear and accessible communication channel if a quick additional explanation is required.
Key Talking Points
When clients are seeking to share Suppression (email domain) or Acceptance (ABM) lists (using either the simple conditional or validation list processer jobs) and with Publishers
As Publisher client looking to understand how leads are validated, this can be accessed via their own account
Effectively communicate with their publisher network
Examples of how it would be implemented?
Enabling Campaign Rules
Example of enabling the simple conditional or validation list jobs
Viewing Campaign Rules:
Campaign Information (validation and simple conditional validation)
Campaign Information (publisher notes)