Product Features

Connected App (Facebook, Instagram)

 Light, Pro, Enterprise

• Qualify and deliver leads to the right marketing and sales programs in real-time

• Improve data security and reduce compliance risk 

Connected App (LinkedIn)

  Light, Pro, Enterprise

• Take LinkedIn’s high-quality leads, update data formatting and mapping to meet your requirements, and deliver them to the right marketing and sales programs in real-time

• Improve data security and reduce compliance risk

• For Agencies - Convertr acts as a secure campaign hub, removing the need to give clients access to their entire LinkedIn Campaign Manager

Qualify and deliver leads to the right marketing and sales programs in real-time

Integration - (Marketo)

Marketo

For Data Providers:

If someone in your database opt-ins to a customer campaign, the data can instantly be processed in Convertr to validate and format to the client’s requirements and deliver directly to the client’s CRM
For Data Owners:
Push your Marketo data into Convertr to:
Standardize and re-route data back to Marketo Programs
Standardize and route data to other internal platforms

Integration - Eloqua

Eloqua

For Data Providers:

• If someone in your database opt-ins to a customer campaign, the data can instantly be processed in Convertr to validate and format to the client’s requirements and deliver directly to the client’s CRM

For Data Owners:

• Push your Eloqua data into Convertr to:
• Standardize and re-route data back to Eloqua Programs
• Standardize and route data to other internal platforms

Bombora

• Gain insight into whether a prospect is currently in market
• Arm sales and marketing programs with data on topics a prospect company is

Hosted Landing Page

• More control over content 
• Better content services/ better subscriber experience
• No need to rely on 3rd party sites and softwares

Email Automation Form Population

Provides a better user experience for leads so they don’t have to re-enter their information on every form

High value leads can be identified, prioritised and fast tracked to points of sale.

Works really well with Value Transforms: as CTO and ‘Chief Technical Officer’ can be recognised as the same job title and fast-tracked in the same way if needed

Invaluable tool for businesses with high-value ‘target lists’ and running ABM campaigns

Score Based Routing 

• Adds a layer of quality control 
• Lowers the risk of bounce-back from the client

• Meet more complex data requests beyond simple Value Transforms 
• Effective way to keep data consistent at scale
• Allows other automated tools (e.g. segmentation) to work better with clear, consistent data sets 

• Publishers and  Agencies can automatically create new values at scale to fit client briefs

Campaign Lead Import

• Process data from any 3rd party source
• This tool can be used securely by your agencies or publishers if you enable agency or user access as part of your package

• Send welcome emails straight from the platform
• Compliments Convertr’s ‘Asset’ hub - creating an easy, central process to store media and build emails between teams

• Deliver as many leads as you want, without having to update the campaign caps
• Also set publisher caps to be uncapped, so they can continue generating leads indefinitely

• More flexibility & control over publisher payment  
• Enables clients to allocate global budgets in a manageable way
• Easily manage different CPLs in a single campaign

• Set the amount of leads that you want to be processed and sent to the client within a certain timeframe
• Automates a routine account management task for Agencies and Publishers
• Useful in high volume campaigns when the client only wishes to receive a certain amount of leads per day/week.

• A transparent, secure framework to execute your a voucher code strategy 
• Creates a more personal and traceable voucher code

• Ensures campaign spend stays within allocated budget
• Automatic protection from campaign over-delivery

• Easy way check leads against key accounts lists at scale
• Can be used on incoming leads or your current database
• Helps with standardisation of data

• Dedicated campaign hub to store and assign all your key creative and media assets 
• Build & distribute media your own kits directly to publishers within platform 

• Quickly compare performance by impressions, clicks, conversions & channel
• More consistent process for managing  links across multiple channels

• Creates a live system of active feedback between you and 3rd party systems 
• Publishers can receive valuable feedback into their own tracking technology
• Helps customers update and improve their strategies in-campaign

• Central hub to manage all publisher activity 
• Easily compare publisher performance by campaign

• Helps the user spot trends on lead data entering the platform

• Real time insights mean users can optimise ABM campaigns  as they unfold

• Quick and digestible way to produce a retrospective report of the leads generated

• Personalised branding across portal
• External users see this as your platform, ‘powered by Convertr’

• Personalised branding across portal
• External users see this as your platform, ‘powered by Convertr’

• See live campaign feedback
• Agencies can automate routine reporting

Report Builder

• See live campaign feedback
• Agencies can automate routine reporting

• Improves standards of data integrity between two or more Customs
• No need to spend time manually updating contact records
• Strengthens relationships between businesses

• Include agency users on your platform license 

• Easy to assign and manage your agencies’ activity in Convertr (e.g. grouping content to a specific set of advertisers)

• Works with the Data Masking tool to help maintain compliance when 3rd parties work with PII data

• Easy to use
• Good for entry level design teams who don’t want to code HTML

• Clearly identify the lead source
• Improve campaign transparency from a global scale to a lead-by-lead basis

• Effectively manage lead gen activity on a global scale 
• Change the default currency for your Custom
• Option to use various global currencies per campaign

• Stops duplicate lead data from entering proprietary systems for a more actionable  and accurate database
• Allows sales to focus on net-new leads

This duplication flags on a email on a first come, first serve basis on a publisher level.

This is a predominately used in B2B environment, because agencies and clients still pay for the leads even thought they have been delivered by different publishers.

Enable data to be appended to a lead data record based on the result of the job

This job runs to find if a lead has one or more fields that is a duplicate within a certain time period to another lead eg does another lead have the same first and last name but a different email. Based on the result, the job will then append additional data to the record.

This is a check to do a company lookup on a global scale, this service can be used to do a company lookup on the form or it can be used solely as a enrichment job. 

For this service to work the user will have to input the company name to do the search.

• Effective way to keep data consistent at scale
• Allows other automated tools (e.g. segmentation) to work better with clear, consistent data sets 

• Publishers and  Agencies can automatically create new values at scale to fit client briefs

• Secure data transfer
• Full logging of data sent from the Convertr platform
• Can either update or create net new records

GDPR Tools:

Includes: Subject Access Request, Double Opt-In, Data Masking

• Protect data without hindering workflows
• Fast, easy methods to locate + erase data
• Keep Personally Identifiable Information secure from agency users

We use a 3rd Party API to conduct our Email Validation Check, the provider does a live ping of the email address to ensure that it is real.