Enterprise Duplication
- Adam Carter
- Barnaby Murtagh (Unlicensed)
What does it do?
This duplication flags on a timeframe basis, with the additional options to flag this on an advertiser or publisher level.
| Actions | Description | Acceptance Criteria | |
|---|---|---|---|
| 1 | Set same_advertiser to yes or no | From the drop-down menu, you can select yes or no | If the email address is the same as an email in any campaign for the same advertiser and the setting is set to Yes it will flag, if it is set to No it will not flag. |
| 2 | Set same_publisher to yes or no | From the drop-down menu, you can select yes or no | If the email address is the same as an email in any campaign for the same publisher and the setting is set to Yes it will flag, if it is set to No it will not flag. |
| 3 | Set advertiser_billable to yes or no | From the drop-down menu, you can select yes or no | If the email address is the same as an email in any campaign for and the lead is advertiser billable and the setting is set to Yes it will flag, if it is set to No it will not flag.
|
| 4 | Set publisher_billable to yes or no | From the drop-down menu, you can select yes or no | If the email address is the same as an email in any campaign for the same advertiser and the setting is set to Yes it will flag, if it is set to No it will not flag.
|
| 5 | Set duplication flag of the time period (date to and from) | Users are able to set a specific time period to stop duplicated leads from being received. | If the email address is the same as an email in any campaigns for the dates set in between the to and from date and the setting is set to Yes it will flag, if it is set to No it will not flag. |
| 6 | Enter a number in past_x_days | As a user, you can specify a rolling timeframe for the duplication to run | When entering a number this number will represent the rolling timeframe and when leads will be checked against eg if you input the value 90 |
| 7 | Enter the campaigns you want the duplication to run against | As a user, you can add comma separated campaign id values | As a user, you can specify one or multiple campaigns you would like to run against eg 441234,445678,449876 when inputting the example above the job will check these campaigns for that specific emails address. |
Who would use it?
CONTENT SYNDICATION
Why would clients find this useful?
This helps prevents sending duplicate leads over a particular timeframe, for instance, if a lead was sent in Q1 the client may not want to receive the same lead in Q2
Key Talking points:
- If the client wants to avoid duplicate leads over a set time period
- It gives the customer the option to filter leads based on all customers or just one customer
- Can determine if the lead is re-engaging after a set time period eg flag as a duplicate in Q1 but accept in Q2
An example of how it would be implemented?
If the user is running a campaign for the first 3 months (Jan-Mar) of the year, the advertiser will then say they do not want to receive the same lead within the next 3 months (Apr-Jun).
