Publisher Bands
- Adam Carter
What does it do?
This enables the user to set different payout amounts, based on the value submitted on the lead details. in other words, depending on the CTA we can set a different payout amount for the publisher.
| Action | Description | |
|---|---|---|
| 1 | Add a payout band | Users can set individual bands and the specific CPL payout for each band |
| 2 | Delete a payout band | Users can delete payout bands |
What use case(s) does this apply to?
CONTENT SYNDICATION
Why would they use this feature?
This gives the user the option to easily give different CPL on a campaign, preventing them from having to create multiple campaigns.
a good example of this is when a customer has to manage a European budget that runs across multiple countries, they can manage it all within one campaign.
Key Talking Points
- Budget control over multiple variables eg managing multiple countries budgets in one campaign
- Better lead cap management
- User control over publisher lead distribution
An example of how it would be implemented?
In the below example you can see the implementation of a single publisher that is assigned to a campaign, that has multiple payout bands assigned for that publisher
How to edit a publisher with payout bands