What does it do?

This is an insights tool that helps the user analysis the lead data entering the platform, the user can apply filters using the form filed names on a campaign.

	Action	Description
1	View Billable leads across campaigns	Users are able to view dashboard widgets that detail the number of billable leads that are related to a campaign. This includes Total leads for the Month, Valid Leads, Invalid Leads, Delivered Leads
2	View Revenue across campaigns	Users are able to view dashboard widgets that detail the amount of revenue generated across active Campaigns. This includes Total Revenue for the Month, Impressions, Click data as a %, Conversion as a % and Billable Revenue as a %
3

Who would use it?

Publisher, Agency & clients users

Why would clients find this useful?

Clients would find this useful as it can help them understand the lead data entering the platform. Along with understanding the customer base all the way to an granular level.

This can also be helpful if the client wanted an after action report of the leads generated from the quarter, in a quick and digestible way.

An example of how it would be implemented?

Key Talking Points:

If clients are interested in seeing Revenue,

1.First the user would specify the data set of the campaign they have run.

2. The the user would select the filters they wish to apply to the campaign, for the below example the White papers has been used as the primary filter to understand the rest of the dataset.

3. Finally once you have applied all your filters you can see a granular view of the leads that matches this criteria.

Full example