Publisher Duplication
- Adam Carter
What does it do?
This duplication flags on an email on a first-come, first-serve basis on a publisher level.
This is predominately used for B2B because agencies and clients still pay for the leads even though they have been delivered by different publishers.
| Action | Description | Acceptance Criteria | |
|---|---|---|---|
| 1 | Set Duplicate Status | A user can set which status for the duplication to run on:
| If a user sets the status to Billable a lead will flag in this scenario:
If a user sets the status to Valid a lead will flag in this scenario:
If a user sets the status to All a lead will flag in this scenario:
|
Who would use it?
CONTENT SYNDICATION
Why would clients find this useful?
Filter out duplication for their CRM and Email Automation platforms
Key Talking Points
- Filter out duplication for their CRM and Email Automation platforms.
An example of how it would be implemented?
For instance, if a lead with an email eg adam@convertr.io comes into a campaign the second instance of a lead with this email will be flagged as a duplicate only if this lead had come from the same publisher.
Once flagged the platform then passes this information back on to the publisher.
