What does it do?

This duplication flags on an email on a first-come, first-serve basis on a publisher level.

This is predominately used for B2B because agencies and clients still pay for the leads even though they have been delivered by different publishers.

Action

Description

Acceptance Criteria

1

Set Duplicate Status

A user can set which status for the duplication to run on:

Billable
Valid
All

If a user sets the status to Billable a lead will flag in this scenario:

If the first lead with the same email has a billable status the second lead with the same email address will be flagged as a duplicate.
If the first lead with the same email has a valid and not billable status the second lead with the same email address will not be flagged as a duplicate.
If the first lead with the same email has an invalid status the second lead with the same email address will not be flagged as a duplicate.

If a user sets the status to Valid a lead will flag in this scenario:

If the first lead with the same email has a valid status the second lead with the same email address will be flagged as a duplicate.
If the first lead with the same email has a billable status the second lead with the same email address will be flagged as a duplicate.
If the first lead with the same email has an invalid status the second lead with the same email address will not be flagged as a duplicate.

If a user sets the status to All a lead will flag in this scenario:

If the first lead with the same email has any status the second lead with the same email address will be flagged as a duplicate.

Who would use it?

CONTENT SYNDICATION

Why would clients find this useful?

Filter out duplication for their CRM and Email Automation platforms

Key Talking Points

Filter out duplication for their CRM and Email Automation platforms.

An example of how it would be implemented?

For instance, if a lead with an email eg adam@convertr.io comes into a campaign the second instance of a lead with this email will be flagged as a duplicate only if this lead had come from the same publisher.

Once flagged the platform then passes this information back on to the publisher.

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