What does it do?

This duplication flags on a multi-field basis. the user is able to reference multiple fields that can be grouped together to act as a filter.

	Action	Description	Acceptance Criteria
1	Set Field Name	Specify the field to check against.	A user can select a field option from a drop-down list
2	Set Operator	Specify which operator to use.	A user can specify the condition that needs to be met with these available options:
3	Set Level	This determines against which data set to run against eg at a campaign, advertiser or enterprise level.	A user can select from 3 options campaign, advertiser or enterprise level
4	Set past_x_days	This determines the rolling period in which to check.	A user can type in a number to set the duration in which to check against eg if the user inputs 90 this will check for duplication for the past 90 days.

Who would use it?

CONTENT SYNDICATION

Why would clients find this useful?

For B2B This processr job can be utilised when trying to find non-identical duplication. A typical example of this would be when a potential customer can multiple emails.

For B2C this may be done on the first name, last name and home address, this can be very useful when campaigns are being run with incentives and users submit multiple requests with different emails.

Key Talking Points

Filter out duplication for their CRM and Email Automation platforms.
This is here to help prevent duplication when multiple email addresses are linked to one individual.
This is to prevent the retrospective headache when the client queries why they have paid for 2 leads when collectively it is one.

An example of how it would be implemented?

For B2B you may want to group first name, last name and company name as you can see in the example below.

Once flagged the platform then passes this information back on to the publisher.

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