Bombora
- Danny Hannah
Analytics
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Epic |
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Document status | DRAFT |
Document owner | @Danny Hannah |
Designer |
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Tech lead |
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Technical writers |
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QA |
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Objective
Bombora is a B2B Intent platform. They collect data around companies and topics (categories) and score them based on their buying intent. Companies which have a high score are considered ‘Surging’ and have a high intent to make a purchase.
Convertr and Bombora have some shared clients that are interested in using their Bombora accounts to score leads as they come through the platform which the objective to be that they only want to receive leads to their CRM that are ‘surging’.
Clients should be able to configure their campaigns with their own Bombora credentials and configure the topics they want to track against.
Assumptions
Milestones
Requirements
Requirement | User Story | Importance | Jira Issue | Notes | |
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| 1 | HIGH |
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User interaction and design
Open Questions
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