Actions > Contract Terms

Feature Overview

When assigning publishers to a campaign, the Contract Terms for the publisher, that is, the Contract Type, Payout amount, the number of leads the publisher must fulfil and any other conditions, need to be defined.

The Contract Terms are specified when assigning the Publisher, using the ‘Assign Publisher’ modal in Campaign > Publishers.

Contract Type

There are two types of publisher contracts:

• Fixed contract

• CPL (Cost Per Lead)

Fixed Contract

Open

Fixed contracts are billed on a minimum leads required basis. When the contract type selected is ‘Fixed’, the Payout column provides the option to fill in values for Contract Value and Minimum Leads.

For this type of contract, the publisher will be paid an amount mentioned in the ‘Contract Value’ provided they are able to fulfil the ‘Minimum Leads’ configured; if not, they will not receive any payment.

This is irrespective of whether publisher bands are configured or not.

CPL Type Contract

CPL contracts are billed on per lead basis. CPL contract type is available for both capped and uncapped campaigns, configuration differs slightly when publisher bands are configured.

For Uncapped Campaigns

i. When publisher bands are not configured:

Open

When publisher bands are not available, the number of leads required from a publisher can be configured as ‘Default’ or as ‘Uncapped’.

• If the choice is Default, then the number of leads required must be filled in. Each of the valid lead will be billed at the rate configured under ‘Payout'. In the example given above, the requirement for the publisher is 20 leads, each of which will be billed at the rate of $10.

• If the choice is ‘Uncapped’, then there is no minimum or maximum number of leads required. Any valid lead will be billed at the rate configured under ‘Payout'. In the example given above, each valid lead will be billed at the rate of $10.

ii. When publisher bands are configured:

When publisher bands are enabled on the campaign, the number of leads required of a publisher can be configured as ‘Default’, ‘Uncapped’ or as ‘Caps on Bands’.

• If the choice is Default, then the number of leads required must be filled in. Each of the valid lead will be billed at the rate configured under ‘Payout'. In the example given above, the requirement for the publisher is 20 leads, each of which will be billed at the rate of $10.

• If the choice is ‘Uncapped’, then there is no minimum or maximum number of leads required. Any valid lead will be billed at the rate configured under ‘Payout'. In the example given below, each valid lead will be billed at the rate of $10.

• If the choice is ‘Caps on Bands’, then number of leads required per band and the payout rate per band must be configured. Each valid lead will be billed based on the rate configured under ‘Payout' for the band that the lead belongs to. More details on payout based on bands available in Publisher Bands

For Capped Campaigns

i. When publisher bands are not configured:

When publisher bands are not available, the Cap (maximum number of leads required from the publisher) should be configured for each publisher. Each valid lead will be billed at the rate configured under ‘Payout' for that publisher.

ii. When publisher bands are configured:

When publisher bands are enabled on the campaign, the number of leads required of a publisher is configured as ‘Caps on Bands’.

The number of leads required per band and the payout rate per band must be configured for each publisher assigned. Each valid lead will be billed based on the rate configured under ‘Payout' for the band that the lead belongs to. More details on payout based on bands available in Publisher Bands

Summary

 User Permissions

Only Admin and Agency users have access to Publisher Contract Terms.

https://docs.google.com/spreadsheets/d/1i4qTTKkC3rF3EyEOh2585ktDDGge0L0IMVDNCwriFR0/edit#gid=415459484