What does it do?

The publisher management section allows admin and agency users to manage their publisher network via the platform.

Users are able to:

	Action	Description	Acceptance Criteria
1	Assign Publisher to a campaign	Users can assign a publisher to a campaign.	as a user, I can assign a publisher to the campaign and set a cap and a CPL.
2	Manage Publisher CPL and Caps (For 1 or many Payout Bands)	Users can set the lead cap and the CPL (cost per lead)	A user can edit the caps and the CPL of the publisher.
3	Email all publishers	Users can send emails to publishers	As a user, they can send emails to their publisher network via the platform.
4	Distribute tracking information Tracking links Impression tags API credentials	Users can get all details on available tracking links (links that redirect to a converter hosted landing page Impression Tags (tracker that counts the number of times an email has opened) API credentials so a user can submit data over the API or they can use the details to use the Convertr Connect Integration	As a user, they will be able to view distribute tracking links, impression tags and API credentails.
5	Manage Contracts	The user here can specify terms and conditions for lead delivery.	As a user, they will be able to edit and redistribute contacts from the published section.

What use case(s) does this apply to?

CONTENT SYNDICATION

Why would they use this feature?

The customer would want to utilise this feature as it allows them to have the control to manage their own publisher.

In most user examples this process is typically handled manually using excel spreadsheets etc what we offer is the ability for them to automate a lot of the processes they currently do.

Key Talking Points

Publisher management
- Setting and payout rates from a centralised point allow them to improve their internal processes
- Can add/remove publisher instantly to a campaign
- Better lead cap management
- Better control over publisher lead distribution
Submitting Lead Data to the platform is a unified process
Gives the publisher a real-time view of campaign delivery.
Reduction on data handling
Reduction in manual reporting
- Lead Auditing
Paper-trail of lead delivery agreements
Ability to manage multiple scenarios in one campaign (payout bands)
- the typical scenario for this would be setting a different cap and payout rate by Country.

An example of how it would be implemented?

Example of adding a publisher to a campaign

Example of the Tracking Tab

Need to create a walkme

Example of Managing Contracts

Need to create a walkme

Example of Sending an Email

Need to create a walkme

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