Publisher Management
- Adam Carter
What does it do?
The publisher management section allows admin and agency users to manage their publisher network via the platform.
Users are able to:
| Action | Description | Acceptance Criteria | |
|---|---|---|---|
| 1 | Assign Publisher to a campaign | Users can assign a publisher to a campaign. | as a user, I can assign a publisher to the campaign and set a cap and a CPL. |
| 2 | Manage Publisher CPL and Caps (For 1 or many Payout Bands) | Users can set the lead cap and the CPL (cost per lead) | A user can edit the caps and the CPL of the publisher. |
| 3 | Email all publishers | Users can send emails to publishers | As a user, they can send emails to their publisher network via the platform. |
| 4 | Distribute tracking information
| Users can get all details on available tracking links (links that redirect to a converter hosted landing page Impression Tags (tracker that counts the number of times an email has opened) API credentials so a user can submit data over the API or they can use the details to use the Convertr Connect Integration | As a user, they will be able to view distribute tracking links, impression tags and API credentails. |
| 5 | Manage Contracts | The user here can specify terms and conditions for lead delivery. | As a user, they will be able to edit and redistribute contacts from the published section. |
What use case(s) does this apply to?
CONTENT SYNDICATION
Why would they use this feature?
The customer would want to utilise this feature as it allows them to have the control to manage their own publisher.
In most user examples this process is typically handled manually using excel spreadsheets etc what we offer is the ability for them to automate a lot of the processes they currently do.
Key Talking Points
- Publisher management
- Setting and payout rates from a centralised point allow them to improve their internal processes
- Can add/remove publisher instantly to a campaign
- Better lead cap management
- Better control over publisher lead distribution
- Submitting Lead Data to the platform is a unified process
- Gives the publisher a real-time view of campaign delivery.
- Reduction on data handling
- Reduction in manual reporting
- Lead Auditing
- Paper-trail of lead delivery agreements
- Ability to manage multiple scenarios in one campaign (payout bands)
- the typical scenario for this would be setting a different cap and payout rate by Country.
An example of how it would be implemented?
Example of adding a publisher to a campaign
Example of the Tracking Tab
Need to create a walkme
Example of Managing Contracts
Need to create a walkme
Example of Sending an Email
Need to create a walkme