Overview:

Description	Campaign leads listing and view improvements, moving lead view into modal for quicker navigation.
Mockup	CAMPAIGN - Leads - Listing
Assets	https://drive.google.com/open?id=1lzTrx28WJeZ6venVfDYw1Or-0ewEqZ4x

Quantitative Data:

Data driven justification for ux/ui changes, especially necessary for organic changes that do not originate from client requests or roadmap features.

Link	Date Range	Item	Metric & Value	Assumption

Link

Date Range

Item

Metric & Value

Assumption

N/A

HYPOTHESES

Cannot accuratly quantify data comparisons

REASONING

Much of the interface has been moved from separate pages (with unique URLs) to dialog interfaces on the same listing URL, therefore actions cannot be separated and compared fairly to use data to judge any changes in use. For example, a change in ‘time spent on page' cannot be analysed and confirmed if this metric change was due to UX/UI improvements, or because other workflows within the same URL are changing metrics.

Competitor Research:

Function	Findings	Image	Takeaways

Function

Findings

Image

Takeaways

Embrace

Reject

TO DISCUSS

Proposal Feedback:

Stakeholder	Date	Changes

Stakeholder

Date

Changes

Done

Rejected

need more info

TO DISCUSS

Retrospective:

To be completed after this features release. The retrospective should allow a basis for further improvements to this feature.

User Feedback

Stakeholder	Date	Description

Stakeholder	Date	Description
Clients + CS Team	August 2020	Post Release Feedback

Quantitative Data

Source	Link	Description	Findings

Source	Link	Description	Findings
N/A	N/A	N/A	N/A

Product Design

Campaign - Leads - Listing