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Campaign - Leads - Listing

Campaign - Leads - Listing

Overview:

Description

Campaign leads listing and view improvements, moving lead view into modal for quicker navigation.

Mockup

https://www.figma.com/file/dE1ElY6blmIJHwS54HFyLM/CAMPAIGN---Leads---Listing?node-id=0%3A1

Assets

https://drive.google.com/open?id=1lzTrx28WJeZ6venVfDYw1Or-0ewEqZ4x


Quantitative Data:

Data driven justification for ux/ui changes, especially necessary for organic changes that do not originate from client requests or roadmap features.

Link

Date Range

Item

Metric & Value

Assumption

Link

Date Range

Item

Metric & Value

Assumption

N/A

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HYPOTHESES

  • Cannot accuratly quantify data comparisons

REASONING

  • Much of the interface has been moved from separate pages (with unique URLs) to dialog interfaces on the same listing URL, therefore actions cannot be separated and compared fairly to use data to judge any changes in use. For example, a change in ‘time spent on page' cannot be analysed and confirmed if this metric change was due to UX/UI improvements, or because other workflows within the same URL are changing metrics.


Competitor Research:

Function

Findings

Image

Takeaways

Function

Findings

Image

Takeaways

 

 

 

Embrace

Reject

TO DISCUSS


Proposal Feedback:

Stakeholder

Date

Changes

Stakeholder

Date

Changes

 

 

Done

Rejected

need more info

TO DISCUSS

 


Retrospective:

To be completed after this features release. The retrospective should allow a basis for further improvements to this feature.

User Feedback

Stakeholder

Date

Description

Stakeholder

Date

Description

Clients + CS Team

August 2020

Post Release Feedback

Quantitative Data

Source

Link

Description

Findings

Source

Link

Description

Findings

N/A

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N/A

N/A