What does it do?
The publisher management section allows admin and agency users to manage their publisher network via the platform.
Users are able to:
| Action | Description | Walk me | |
|---|---|---|---|
| 1 | Assign Publisher to a campaign | Users can assign a publisher to a campaign. | |
| 2 | Manage Publisher CPL and Caps (For 1 or many Payout Bands) | Users can set the lead cap and the CPL (cost per lead) | |
| 3 | Email all publishers | Users can send emails to publishers | |
| 4 | Distribute tracking information
| Users can get all details on available tracking links (links that redirect to a converter hosted landing page Impression Tags (tracker that counts the number of times an emails has opened) API credentials so a user can submit data over the API or they can use the details to use the COnvertr Connect Integration | |
| 5 | Manage Contracts | The user here can specify terms and conditions for lead delivery. |
What use case(s) does this apply to?
CONTENT SYNDICATION
Why would they use this feature?
In most user examples this process is typically handled manually using excel spreadsheets etc what we offer is the ability for them to automate a lot of the processes they currently do.
Key Talking Points
- Publisher management
- Setting and payout rates from a centralised point allow them to improve their internal processes
- Can add/remove publisher instantly to a campaign
- Submitting Lead Data to the platform is a unified process
- Gives the publisher a real-time view of campaign delivery.
- Reduction on data handling
- Reduction in manual reporting
- Lead Auditing
- Paper-trail of lead delivery agreements
- Ability to manage multiple scenarios in one campaign (payout bands)
- the typical scenario for this would be setting a different cap and payout rate by Country.
An example of how it would be implemented?
In the below example you can see the implementation of a single publisher that is assigned to a campaign, that has multiple payout bands assigned for that publisher
Example of adding a publisher to a campaign
Example of the tracking Tab
Example of Managing Contracts
Example of sending an Email