What does it do?
Publisher Over Delivery allows a user to deliver more leads from a Publishers predefined cap on a campaign. This allows users to exceed the cap on the number of leads that a Publisher is expected to deliver.
E.g. this can be used if the Publisher needs to continue delivering leads beyond the agreed cap.
| Action | Description |
|---|---|---|
1 | Publisher can submit leads beyond the cap of delivery | As a Publisher users I would be able to submit leads after the leads cap has been reached. |
2 |
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What use case(s) does this apply to?
CONTENT SYNDICATION
All users that deliver leads through the platform could utilise this feature. Brands, Publishers, Agencies.
Why would clients find this useful?
Clients would find this feature useful as it allows them to accept leads after the Leads cap has been met by their Publishers and Lead Generators.
This is useful for Publisher users as they can deliver leads beyond the original cap amount in order to account for any potential invalidation of leads. This opens up further revenue opportunities for leads delivered.
Key Talking Points
If Clients want to be able to deliver leads after the set cap has been delivered. E.g. A Publisher is pre-empting that leads will be invalidated and want to send further leads ahead of the leads being invalidated