Convertr Glossary

Advertiser

Within the Publisher and Agency verticle as a user you create a campaign on behalf of an Advertiser (client). When creating a campaign this is a way of siloing the data for that particular advertiser (client). For the Brand verticle this would generally reflect regions instead of a client.

Agencies

Agencies is a way of grouping advertisers together for a particular user. When assigning the agency to a user they will only be able to see the campaigns for the advertsier assigned to the agency

Always Deliver

Always Deliver mean that the integration job that it is switched for will always run regardless of the processr jobs on the campaign additional any leads that have been integrated using Always Deliver will not be marked as billable.

Batch

Billable

A lead is deemed as ‘Billable' if it has been processed as valid and delivered to an endpoint. Leads can be ‘Billable for Advertisers’ and 'Billable for Publishers’

Campaign

Enterprise

An Enterprise is the Convertr platform instance of a client using the platform, this can include Publishers, Advertisers and Agencies. Within an Enterprise, configuration can be applied to manage all aspects of the clients users and data.

Hardfail

Insights

Leads

Publisher

Payout Bands

Payout

Processr

Processr: Proccessr is a section of the platform that powers the optimisation and validation of data within the platform. The Convertr Processr is also a data processing infrastructure that acts as the foundation for the platform, however this is purely for internal access and not accessible via UI / API for clients.

Suppression

Unsigned

Validation Lists

Value Transforms

Whitepapers

White papers can be defined as media content or assets that are used to generate campaign leads. Whitepapers can be added within the platform in different areas (Whitepaper Content blocks, Whitepaper Websites, Whitepaper Assets). Examples of a whitepaper could include: Video content, blog posts, editorial articles, websites. Whitepaper