What does it do?
This duplication flags on a multi field basis. the user is able to reference multiple fields that can be group together to act as a filter.
This job cam be used on advertiser, campaign or enterprise level
Who would use it?
Publisher, Agency & Clients users
Why would clients find this useful?
Filter out duplication for their CRM and Email Automation platforms.
This is here to help prevent duplication when multiple email address are linked to one individual.
An example of how it would be implemented?
For B2B you may want to group first name, last name and company name as you can see in the example below. This is to prevent the retrospective headache when the client queries why they have paid for 2 leads when collectively it is one.
For B2C this maybe done on first name, last name and home address, this can be very useful when campaigns are being run with incentives and users submit multiple requests with different emails.
Once flagged the platform then passes this information back on to the publisher.
