What does it do?
Give the user the option to pass through additional parameters on the lead which they can report on
Who would use it?
Publisher and Clients
Why would clients find this useful?
To help them with reporting and understanding there traffic flow better
An example of how it would be implemented?
https://demotrk.cvtr.io/click?pid=11003&lid=181&sid=123utm_source=website&utm_medium=email&utm_campaign=panckaeday&utm_term=3&utm_content=whitepapers