What does it do?
Gives the user the option to pass through additional parameters on the publisher tracking link or by using the landing page parameters (lpp_value) lead which they can report on
Who would use it?
Publisher and Clients
Why would clients find this useful?
To help them with reporting and understanding their traffic better which it turn can help improve performance.
An example of how it would be implemented?
The user flow would work like this:
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