Value Manipulations
What does it do?
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Value manipulations allow the user to change the data without knowing the end result.
Users are able to:
| Action | Description | Acceptance Criteria | |
|---|---|---|---|
| 1 | Users can add a single Value Manipulation (on an advertiser and campaign level) | ||
| 2 | Users can delete Value Manipulations (on an advertiser and campaign level) |
What use case(s) does this apply to?
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Why would they use this feature?
A typical use case for this would be around either formatting, cleaning or grouping of data for a customer.
In terms of formatting
- Telephone numbers are a good use case eg take a number that is formatted like this (044)0203-88-88–88 and change it to +440203888888, this can be important if the data is being sent to a call centre when they have autodialers and the numbers need to be formated in a particular way.
In terms of cleaning
- Telephone numbers are another good use case for instance being able to remove blank spaces or any symbols can be important especially when sending data to other CRM's (salesforce) or ESP (Marketo) providers.
In terms of Grouping
- This allows a customer to group multiple fields together to be sent as one field. A great example of this is when a user needs to group together BANT (Budget, Authority, Need and Timeframe) questions. In most use cases when. sending this data to CRM's (eg salesforce) or ESP's (eg Marketo), they will only have one field for the user to pass this data. So therefore in this instance, the Convertr platform could have 8 fields that needs to be grouped into 1 field:
Worked Example
When capturing the data it would be broken down like this however we cannot have multiple fields mapping to the same field in the receiving CRM's (eg salesforce) or ESP's (eg Marketo)
| Convertr Field | Value | CRM or ESP Mapping | |
|---|---|---|---|
| 1 | Question 1 | What is your budget? | Notes |
| 2 | Answer 1 | £1,000,000 | Notes |
| 3 | Questions 2 | What is your Job Title? | Notes |
| 4 | Answer 2 | CEO | Notes |
| 5 | Questions 3 | How critical is this to your project? | Notes |
| 6 | Answer 3 | High | Notes |
| 7 | Questions 4 | What is your timeframe? | Notes |
| 8 | Answer 4 | 0 to 6 months | Notes |
So what that platform does would group the data to be sent as one field
| Convertr Field | Value | CRM or ESP Mapping | |
|---|---|---|---|
| 1 | BANT Questions | Question 1 What is your budget? Answer 1 £1,000,000 Questions 2 What is your Job Title? Answer 2 CEO Questions 3 How critical is this to your project? Answer 3 High Questions 4 What is your timeframe? Answer 4 0 to 6 months | Notes |
Key Talking Points
- By having this process, it cuts down manual work and data manipulation (Speed and time)
- Improves data quality and it becomes automated instead of manual intervention (improved data quality)
- Users do not need to change the way they collect data it means that the information they generate is standardized and they meet the client's needs (meets clients’ needs)Cleaning and formatting telephone numbers is a good use case eg take (044)0203-88-88–88 and turn into +440203888888
An example of how it would be implemented?
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