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Value Manipulations

What does it do?

Values manipulations enable a user to automate the process of manipulating, the data to their desired result.

In comparison to value transforms where you need to know the end result to effect the change eg change company size from 1- 10 to 1 to 10

Value manipulations allow the user to change the data without knowing the end result.

Users are able to:

	Action	Description	Acceptance Criteria
1	Users can add a single Value Manipulation (on an advertiser and campaign level)
2	Users can delete Value Manipulations (on an advertiser and campaign level)

What use case(s) does this apply to?

Why would they use this feature?

A typical use case for this would be around either formatting, cleaning or grouping of data for a customer.

In terms of formatting

Telephone numbers are a good use case eg take a number that is formatted like this (044)0203-88-88–88 and change it to +440203888888, this can be important if the data is being sent to a call centre when they have autodialers and the numbers need to be formated in a particular way.

In terms of cleaning

Telephone numbers are another good use case for instance being able to remove blank spaces or any symbols can be important especially when sending data to other CRM's (salesforce) or ESP (Marketo) providers.

In terms of Grouping

This allows a customer to group multiple fields together to be sent as one field. A great example of this is when a user needs to group together BANT (Budget, Authority, Need and Timeframe) questions. In most use cases when. sending this data to CRM's (eg salesforce) or ESP's (eg Marketo), they will only have one field for the user to pass this data. So therefore in this instance, the Convertr platform could have 8 fields that needs to be grouped into 1 field:

Worked Example

When capturing the data it would be broken down like this however we cannot have multiple fields mapping to the same field in the receiving CRM's (eg salesforce) or ESP's (eg Marketo)

	Convertr Field	Value	CRM or ESP Mapping
1	Question 1	What is your budget?	Notes
2	Answer 1	£1,000,000	Notes
3	Questions 2	What is your Job Title?	Notes
4	Answer 2	CEO	Notes
5	Questions 3	How critical is this to your project?	Notes
6	Answer 3	High	Notes
7	Questions 4	What is your timeframe?	Notes
8	Answer 4	0 to 6 months	Notes

So what that platform does would group the data to be sent as one field

	Convertr Field	Value	CRM or ESP Mapping
1	BANT Questions	Question 1 What is your budget? Answer 1 £1,000,000 Questions 2 What is your Job Title? Answer 2 CEO Questions 3 How critical is this to your project? Answer 3 High Questions 4 What is your timeframe? Answer 4 0 to 6 months	Notes

Key Talking Points

By having this process, it cuts down manual work and data manipulation (Speed and time)
Improves data quality and it becomes automated instead of manual intervention (improved data quality)
Users do not need to change the way they collect data it means that the information they generate is standardized and they meet the client's needs (meets clients’ needs)

An example of how it would be implemented?