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As it helps them manage their publisher better and prevent them from over-delivering on campaigns etc which for publisher users is seen as giving away free leads.
Key Talking Points
If Clients want to the scenario comes up where a customer is having issues around managing publisher caps this feature can be utilised.
The main talking point should be focused on that the product will allow the user to guarantee that publisher would be able to only deliver leads after the set cap has been delivered. E.g. A Publisher is pre-empting that leads will be invalidated and want to send further leads ahead of the leads being invalidatedHow tothe number of leads that have been agreed upon before assigning budget etc
Also, this gives this user the opportunity to gain an extra budget from any additional leads that have been granted to sell to the customer.
How to switch on
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