What does it do?
Publisher Over Delivery allows a user to deliver more leads from a Publisher's predefined cap on a campaign. This allows users to exceed the cap on the number of leads that a Publisher is expected to deliver.
E.g. this can be used if the Publisher needs to continue delivering leads beyond the agreed capThis feature is here to allow users of the platform to determine if they would like to hold the over-delivery of leads based on the campaign cap.
For example, if you have a campaign of 100 leads with 2 publishers assigned to the campaign each has an individual cap of 50 each, let's call this publisher A and Publisher B.
In the scenario where Publisher A delivers 100 valid leads to the campaign by having this setting on this will prevent Publisher A from delivering the whole campaign and only delivering the 50 leads, they have been assigned.
When this happens leads will go into the processor status of On-Hold - Publisher Over Delivery
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In this scenario, if this setting was switched off Publisher A would deliver all 100 leads however this would prevent Publisher B from delivering their 50 leads. From a revenue point of view, the platform would say the campaign is delivered but in essence 50 leads being free of charge due to the over delivery from Publisher A.
Action | Description | Acceptance Criteria | |
|---|---|---|---|
| 1 |
Publisher can submit leads beyond the cap of delivery
As a Publisher users I would be able to submit leads after the leads cap has been reached.
HOLD PUBLISHER EXCESS DELIVERY | Users can configure this setting to be Yes or No | If this setting is set to Yes leads that are over delivered will be held and If this setting is set to No this leads will be delivered as per normal |
What use case(s) does this apply to?
| Status | ||||
|---|---|---|---|---|
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All users that deliver leads through the platform could utilise this feature. Brands, Publishers, Agencies.
Why would clients find this useful?
Clients would find this feature useful as it allows them to accept leads after the Leads cap has been met by more control on the delivery of leads for their Publishers and Lead Generators.
This is useful for Publisher users as they can deliver leads beyond the original cap amount in order to account for any potential invalidation of leads. This opens up further revenue opportunities for leads delivered.
As it helps them manage their publisher better and prevent them from over-delivering on campaigns etc which for publisher users is seen as giving away free leads.
Key Talking Points
If Clients want to be able to deliver leads after the set cap has been delivered. E.g. A Publisher is pre-empting that leads will be invalidated and want to send further leads ahead of the leads being invalidated
Worked ExampleHow to
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