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Multimedia
nameCampaign Publisher Overview - Editor.mp4


Users are able to:


ActionDescription
1

Assign Publisher to a campaign

Users can assign a publisher to a campaign. 
2

Manage Publisher CPL and Caps (For 1 or many Payout Bands)

Users can set the lead cap and the CPL (cost per lead)
3

Email all publishers 

Users can send emails to publishers
4

Distribute tracking information

  • Tracking links
  • Impression tags
  • API credentials

Users can get all details on available tracking links (links that redirect to a converter hosted landing page

Impression Tags (tracker that counts the number of times an email has opened)

API credentials so a user can submit data over the API or they can use the details to use the COnvertr Connect Integration

5

Manage Contracts

The user here can specify terms and conditions for lead delivery.


What use case(s) does this apply to?

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  • Publisher management
    • Setting and payout rates from a centralised point allow them to improve their internal processes
    • Can add/remove publisher instantly to a campaign
    • Better lead cap management
    • Better control over publisher lead distribution
  • Submitting Lead Data to the platform is a unified process
  • Gives the publisher a real-time view of campaign delivery.
  • Reduction on data handling
  • Reduction in manual reporting
    • Lead Auditing
  • Paper-trail of lead delivery agreements
  • Ability to manage multiple scenarios in one campaign (payout bands)
    • the typical scenario for this would be setting a different cap and payout rate by Country.

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An example of how it would be implemented?

In the below example you can see the implementation of a single publisher that is assigned to a campaign, that has multiple payout bands assigned for that publisher 

Multimedia
nameHow to Add a Publisher with Payout Bands - Editor.mp4

How to edit a publisher with payout bands

MultimedianameHow to Edit Publisher Payout Bands - Editor.mp4

Example of adding a publisher to a campaign

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