Content Comparison

What does it do?

Users are able to:

Assign Publisher to a campaign
Manage Publisher CPL and Caps (For 1 or many Payout Bands)
Email all publishers via the interface
Distribute tracking information
- Tracking links
- Impression tags
- API credentials
Manage Contracts

What Uses cases does this apply to?

...

Why would they use this feature?

The publisher management section allows admin and agency users to manage their publisher network via the platform.

In most user examples this process is typically handled manually using excel spreadsheets etc what we offer is the ability for them to automate a lot of the processes they currently do.

KeyTalking Points

Publisher management
- Setting and payout rates from a centralised point allow them to improve their internal processes
- Can add/remove publisher instantly to a campaign
Submitting Lead Data to the platform is a unified process
Gives the publisher a real-time view of campaign delivery.
Reduction on data handling
Reduction in manual reporting
Papertrail of lead delivery agreements
Ability to manage multiple scenarios in one campaign (payout bands)
- the typical scenario for this would be setting a different cap and payout rate by Country.

An example of how it would be implemented?

The Whys?
Why do they need to use publisher management?
Why do they need to have reporting on publishers?

The Hows?
Product Documentation
Walkmes on it

Mics?
Product needs to review naming conventions in the platformIn the below example you can see the implementation of a single publisher that is assigned to a campaign, that has multiple payout bands assigned for that publisher

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