What does it do?
The publisher management section allows admin and agency users to manage their publisher network via the platform.
Users are able to:
- Assign Publisher to a campaign
- Manage Publisher CPL and Caps (For 1 or many Payout Bands)
- Email all publishers via the interface
- Distribute tracking information
- Tracking links
- Impression tags
- API credentials
- Manage Contracts
What Uses cases does this apply to?
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Why would they use this feature?
In most user examples this process is typically handled manually using excel spreadsheets etc what we offer is the ability for them to automate a lot of the processes they currently do.
Key Talking Points
- Publisher management
- Setting and payout rates from a centralised point allow them to improve their internal processes
- Can add/remove publisher instantly to a campaign
- Submitting Lead Data to the platform is a unified process
- Gives the publisher a real-time view of campaign delivery.
- Reduction on data handling
- Reduction in manual reporting
- Lead Audting
- Paper-trail of lead delivery agreements
- Ability to manage multiple scenarios in one campaign (payout bands)
- the typical scenario for this would be setting a different cap and payout rate by Country.
An example of how it would be implemented?
In the below example you can see the implementation of a single publisher that is assigned to a campaign, that has multiple payout bands assigned for that publisherÂ
Example of adding a publisher to a campaign
Example of the tracking Tab
Example of Managing Contracts
Example of sending an Email
