What does it do?
This duplication flags on a multi field basis.
This is a predominately used in B2B environment, due to client specifications with settings caps on certain values eg Job Titles or leads with certain industries.
Who would use it?
Publisher, Agency & Clients users
Why would clients find this useful?
Filter out duplication for their CRM and Email Automation platforms.
If the client has specific targeting rules targeting in terms of the amount of leads that get generated with a particular value.
An example of how it would be implemented?
For instance if a lead with an email eg adam.carter@convertermedia.net comes into a campaign the second instance of a lead with this email will be flagged as a duplicate.
Once flagged the platform then passes this information back on to the publisher.