Platform Analytics
- Amish Ladhu
General Activity Tracking
We use Google Analytics 4 (GA4) to track general activity on our platform. General activity tracking is achieved via in-built GA functionality without any unique customisation.
Page Views and Engagement Time
New platform pages will have ‘v2’ in the URL.
Navigate to
Reports > Life Cycle > Engagement > Pages and ScreensChange dropdown to
Path page and screen classSearch for desired page
Demographic
E.g. language, location, age, gender, etc.
Navigate to
User > Demographics > Demographic DetailsChange dropdown to desired demographic variable
Technology
E.g. browser, device, screen resolution, etc.
Navigate to
Reports > User > Tech > Tech DetailsChange dropdown to desired tech variable
Custom Event Tracking
We use a combination of Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track specific events on our platform.
User Type
Navigate to
Reports > Life Cycle > Engagement > EventsSearch for
User Typeto filter out all other events
User Name
Navigate to
Reports > Life Cycle > Engagement > EventsSearch for
User Nameto filter out all other events
Clicks
The below click events are setup via GTM which triggers a click on defined cypress tags (primarily utilised by QA team for automated testing):
Navigate to
Reports > Life Cycle > Engagement > EventsSearch for the below values to filter out all other events:
Click - Campaign MenuSubnavigation items when within a campaign
Click - DashboardTable ‘actions’ column buttons
Click - HeaderExports, support and notifications items
Click - LeadsTable ‘actions’ column buttons
Click - PublisherTable ‘actions’ column buttons
Click - SidebarProfile and logout buttons
Click - Sidebar MenuSidebar navigation items
Click - Table ControlsTable refresh, download csv, custom columns and keyboard shortcut buttons
Disclaimers
Internal IP Exclusion
In 2021 the company enforced use of a VPN whereby each connected device would fall within a certain IP range. This IP range was then used to create a ‘view’ in GA to exclude internal users from analytic collection.
However as of 2022, Convertr transitioned to a managed IT service which has no need for a VPN, therefore all company devices have unique IP addresses and cannot be easily excluded. This means that any data will include the usage of any internal users.
Aggregation of URLs
Prior to transitioning to GA4, we utilised GA3 which supported a ‘Search and Replace’ feature whereby a custom regex filter could be added:
Before applying this filter, URLs would output as individual items because each ID in the URL is unique, e.g.
Applying the ‘Search and replace’ filter removed number ID’s from analytic results and therefore allow aggregation of similar URLs, e.g.
Google Universal Analytics will be deprecated in July 2023. Therefore the transition to Google Analytics 4 is required. However, GA4 currently does not support URL ‘search and replace’. Therefore ID’s in URLs cannot be aggregated at this moment in time.