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What does it do?

This functionality enables the user to specify which integration runs depending of a specific value, if other words if the lead data has a value appended to it the platform will know where to send it

Who would use it?

Publisher, Agency & Clients users

Why would clients find this useful?

The client would find this useful as it allows them to automate the process of separating their leads based off any parameter and synchronically work with there other tech solutions .

An example of how it would be implemented?

If the user wanted to separate their leads based off company size, and from the specific company this got got routed to a specific area of the business. ie if the lead had the value for company size 1000+ they may want the lead to go directly to the call centre however if the company size was 0-100 it may be best to send this to email automation to nurtureĀ  (Please see below).



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