What does it do?
Validation lists gives the users the ability to add custom pick lists to the platform in order to use these lists as validation against their lead data.
What use case(s) does this apply to?
CONTENT SYNDICATION
Publisher, Agency & Clients users
Why would clients find this useful?
- Makes sure data is formatted exactly to the needs of the client or user
- Helps with standardisation of data collected, which in turn helps with reporting and interrogating of data.
- When leads are being run against Key accounts or Suppression lists
An example of how it would be implemented?
A typical example would be checking if the lead was on a key accounts list. Using the below data as a submitted example.
| First Name | Adam |
|---|---|
| Last Name | Carter |
| adam.carter@convertrmedia.net | |
| Company Name | Convertr Media |
The validation list would be configured to look at the company name field to check if the value 'Convertr Media' is on the list, then from here the platform can make a decision to either pass or fail the lead.
Uploaded list look at id 515
In our example this is an acceptance list as the validation rule is set to pass
