General Activity Tracking

We use Google Analytics 4 (GA4) to track general activity on our platform.

Custom Event Tracking

We use a combination of Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track specific events on our platform.

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Clicks

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Campaign Menu

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Disclaimers

Internal IP Exclusion

Aggregation of URLs

Prior to transitioning to GA4, we utilised GA3 which supported a ‘Search and Replace’ feature whereby a custom regex filter could be added:

Before applying this filter, URLs would output as individual items because each ID in the URL is unique, e.g.

Applying the ‘Search and replace’ filter removed number ID’s from analytic results and therefore allow aggregation of similar URLs, e.g.

Google Universal Analytics will be deprecated in July 2023. Therefore the transition to Google Analytics 4 is required. However, GA4 currently does not support URL ‘search and replace’. Therefore ID’s in URLs cannot be aggregated at this moment in time.

(Last checked for feature support in 02/23)