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What does it do?

Fundamentally the form builder allows the user to specify which data fields the campaign needs to accept.

The form builder allows users to create forms on a campaign, when creating a form the user is able to select a specific form type per field



Action

Description

Acceptance Criteria

1Add/edit a formA user can add/edit a new formA user can add a new form to a campaign 
2Delete a formA user can delete a form as long as it is not associated with a campaignA user will be able to delete a form, however, if the form is associated with a landing page that association will have to be removed to delete the form
3Add/edit a fieldA user can add a single/multiple fields to a form

A user will be able to select a form field and an additional form field to the form (form types below)

4Edit Thank you pageA user can edit the details on the thank you pageA user will be able to edit the html on the thank you page 
5Edit CSSA user can edit the CSS on the formA user will be able to edit the CSS to style the form as they would like
6Edit JavascriptA user can edit the Javascript on the form

A user will be able to add any custom javascript to the form

7Import Via CSVA user is able to import a CSV to create a form but only allowing the creation of text field type.A user will be able to import a csv template to create a form using only the text form type options.
8Create Javascript formA user can create a form as javascript instead of an iframeA user will be able to create a form as javascript (this is used for different implementations when embedding a form on an external site)
9Import from another campaignA user can import a form from another campaign user will be able to import a form from another campaign



Form TypesDescription
1AddressLookupAllows the user to perform a UK address lookup (T2A UK address lookup)
2AddressLookupGlobalAllows the user to perform a global address lookup using Google
3AdestraLookupAllows a user to autofill the form using the Adastra user lookup
4CheckboxesAllows a user to add a Multi-select checkbox on the form
5ChoiceAllows a user to add a Dropdown menu with a single select to the form
6CountryListAllows a user to add a populated drop-down list of all countries
7DateAllows a user to add a date picker to the form
8DeviceCapture

When added as an option it will store the device on which the form was submitted.

By default, this should be not enabled on the form so the field does not display.

9DynamicContent
10EmailAllows a user to add an email option to the form (default field name email)
11EmailLookupAllows a user to add live email check and performs a live lookup via the Briteverify API (default field name email)
12FacebookSignupAllows a user to sign in with Facebook o populate the form details
13First NameAllows a user to add a First name option to the platform (default field name firstName)
14HiddenInputAllows a user to add an
15HtmlInputAllows a user to add an
16IntegerAllows a user to add a field that will only accept a number value
17InternationalCompanyAddressLookupAllows a user to add a Company address lookup to the form (this is powered by D&B)
18Last NameAllows a user to add the Last name option to the platform (default field name lastName)
19LinkedInSigninAllows a user to sign in with Linkedin to populate the form details
20MaropostLookupAllows a user to autofill the form using the Maropost user lookup
21ModelAllows a user to add the model option select this is FCA specific
22MultiFcaDealerLookupAllows a user to add the FCA dealer lookup by postcode this is FCA specific
23OptinAllows a user to add an optin option before submitting the form
24PasswordAllows a user to add a password field type (when the user types in this data it will be masked on the form)
25RadioInputsAllows a user to add radio inputs (this is a single select option) to the form
26ReCaptchaAllows a user to add ReCaptcha uses an advanced risk analysis engine and adaptive challenges to keep malicious software from engaging in abusive activities on your form
27RememberMeAllows a user to add to store their details so when they fill in another form from the same enterprise the form will auto-populate with their details.
28ResetAllows a user to reset the form details
29ScreenCaptureAllows a user to add the option to perform a screen capture when the form is submitted this will then be stored as lead data as a link to an image
30SelligentLookupAllows a user to autofill the form using the Selligent user lookup
31SilverpopLookupAllows a user to autofill the form using the Silverpop user lookup
32SingleCheckboxAllows a user to add a single checkbox item to the form
33SubmitAllows a user to add a submit button to the form
34TelephoneAllows a user to add an telephone option to the form (default field name telephone)
35TelephoneLookupAllows a user to add live telephone check and performs a live lookup via the Informatica API (default field name telephone)
36TelephoneLookupInternationalAllows a user to add live email check and performs a live lookup via the data8 API (default field name telephone)
37TextAllows a user to add a text field to the form (this is the most used form type option)
38TextareaAllows a user to add a text area to the form
39TitleAllows a user to add a salutation dropdown (Mr, Mrs, Miss etc)
40UsStateListAllows a user to add a drop-down of US states to the form
41WhitepaperDownloadAllows a user to add an option to trigger a whitepaper download (see whitepapers for more detail)
42WyvernLookupAllows a user to autofill the form using the wyvern user lookup

What Uses cases does this apply to?

CONTENT SYNDICATION

Why would they use this feature?


Key Talking Points


An example of how it would be implemented?



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