Value Transform
What does it do?
Values transform enables a user to automate the process of appending data to the lead record, In Lehman’s terms, it takes one bit of data and creates another to add it to the lead.
Value transforms automates the process of changing or appending data. For example change company size from 1- 10 to 1 to 10
Users are able to:
| Action | Description | Acceptance Criteria | |
|---|---|---|---|
| 1 | Users can add a single Value Transform (on an advertiser and campaign level) | ||
| 2 | Users can bulk import Value Transforms (on an advertiser and campaign level) | ||
| 3 | Users can delete Value Transforms (on an advertiser and campaign level) |
What use case(s) does this apply to?
CONTENT SYNDICATION
Why would they use this feature?
A typical use case for this would be around the formatting/data consistency or appending data for a customer.
In terms of formatting/data consistency:
- A typical scenario would be making sure that the data matches the customer needs as the user generating the data may be capturing the data as company_size from 1- 10 however the client needs the data formatted as company_size 1 to 10.
In terms of appending data
Key Talking Points
- By having this process, it cuts down manual work and data manipulation (Speed and time)
- Improves data quality and it becomes automated instead of manual intervention (improved data quality)
- Users do not need to change the way they collect data it means that the information they generate is standardized and they meet the client's needs (meets clients’ needs)
- Change and manage data at scale
An example of how it would be implemented?
How to add to a value transform to an advertiser
How to add to import a value transform to a campaign
How to add a value transform to a campaign
For a publisher, they would use this to make sure they don’t lose their data integrity.
If they capture information in a certain format for instance Company Size let’s say 1 to 50 but the client wants it to be 1 - 50 what value transforms would offer, is the ability to automatically create the new value without having to manually do it. Then once this info is added they integrate just the new info that’s was created.
The user adds the value transform to the field they want to generate data from for our example its company_size which if it triggered correctly will then adds the additional field clients_company_size
Then on the mapping, you put the values that a publisher generates (keep data consistency) on the left and then on the right you add the format in which the client wants in.
This is a typical example of how they would use it, as you can see the field company size has come into the platform and in turn using the value transforms it has generated the field clients_company_size. Now the key point here is that when the data is sent to the client you only mapped the new field that you have created.
For an agency, they may use this to automatically append a specific ID to a lead based on an asset the user had downloaded (content syndication) or on an integration front they may want to append a Salesforce campaign id or Marketo list id. Both of these examples it's similar to the above in terms of making sure the data sent exactly how the client wants it
In some cases, they use it to help with their reporting to add info if a lead with a certain job title comes into the platform eg CTO will append the information C-level management (in other words it's a good way to keep data consistent)
However, with this functionality, it can be applied to various different situations whenever the users need to automate the process of manipulating data.