What does it do?
This duplication flags on a email on a first come, first serve basis on a publisher level.
This is a predominately used in B2B environment, because agencies and clients still pay for the leads even thought they have been delivered by different publishers.
Who would use it?
Agency & Clients users
Why would clients find this useful?
Filter out duplication for their CRM and Email Automation platforms
An example of how it would be implemented?
For instance if a lead with an email eg adam.carter@convertermedia.net comes into a campaign the second instance of a lead with this email will be flagged as a duplicate only if this lead had come from the same publisher.
Once flagged the platform then passes this information back on to the publisher.
