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General Activity Tracking
We use Google Analytics 4 (GA4) to track general activity on our platform. General activity tracking is achieved via in-built GA functionality without any unique customisation.
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New platform pages will have ‘v2’ in the URL. |
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Navigate to
Reports > Life Cycle > Engagement > Pages and ScreensChange dropdown to
Path page and screen classSearch for desired page
Demographic
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E.g. language, location, age, gender, etc. |
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E.g. browser, device, screen resolution, etc. |
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Navigate to
Reports > User > Tech > Tech DetailsChange dropdown to desired tech variable
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Custom Event Tracking
We use a combination of Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track specific events on our platform.
User Type
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Navigate to
Reports > Life Cycle > Engagement > EventsSearch for
User Typeto filter out all other events
User Name
Something
Clicks
Something
Campaign Menu
Something
Header
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Navigate to
Reports > Life Cycle > Engagement > EventsSearch for
User Nameto filter out all other events
Clicks
The below click events are setup via GTM which triggers a click on defined cypress tags (primarily utilised by QA team for automated testing):
Navigate to
Reports > Life Cycle > Engagement > EventsSearch for the below values to filter out all other events:
Click - Campaign MenuSubnavigation items when within a campaign
Click - DashboardTable ‘actions’ column buttons
Click - HeaderExports, support and notifications items
Click - LeadsTable ‘actions’ column buttons
Click - PublisherTable ‘actions’ column buttons
Click - SidebarProfile and logout buttons
Click - Sidebar MenuSidebar navigation items
Click - Table ControlsTable refresh, download csv, custom columns and keyboard shortcut buttons
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Disclaimers
Internal IP Exclusion
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