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Adam Carter

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What does it do?

This duplication flags on a an email on a first-come, first-serve basis on a publisher level. 

This is a predominately used in for B2B environment, because agencies and clients still pay for the leads even thought though they have been delivered by different publishers.


ActionDescriptionAcceptance Criteria
1Set Duplicate Status

A user can set which status for the duplication to run on:

  • Billable
  • Valid
  • All

If a user sets the status to Billable a lead will flag in this scenario:

  • If the first lead with the same email has a billable status the second lead with the same email address will be flagged as a duplicate.
  • If the first lead with the same email has a valid and not billable status the second lead with the same email address will not be flagged as a duplicate.
  • If the first lead with the same email has an invalid status the second lead with the same email address will not be flagged as a duplicate.

If a user sets the status to Valid a lead will flag in this scenario:

  • If the first lead with the same email has a valid status the second lead with the same email address will be flagged as a duplicate.
  • If the first lead with the same email has a billable status the second lead with the same email address will be flagged as a duplicate.
  • If the first lead with the same email has an invalid status the second lead with the same email address will not be flagged as a duplicate.

If a user sets the status to All a lead will flag in this scenario:

  • If the first lead with the same email has any status the second lead with the same email address will be flagged as a duplicate.

Who would use it?Agency & Clients users

Status
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titleCONTENT SYNDICATION

Why would clients find this useful?

Filter out duplication for their CRM and Email Automation platforms

Key Talking Points

  • Filter out duplication for their CRM and Email Automation platforms.

An example of how it would be implemented?

For instance, if a lead with an email eg adam.carter@convertermedia.net comes eg adam@convertr.io comes into a campaign the second instance of a lead with this email will be flagged as a duplicate only if this lead had come from the same publisher.

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Once flagged the platform then passes this information back on to the publisher.

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