Content Comparison

Create a GTM plan template

• Inform the Product team of the existence of this document - Mark Benjamin

16th Feb 2021

Inform business

• Write documentation and/or arrange a demo - PM

• Deliver materials - PM

Internal training

• Arrange training (doc and/or demo) for Sales, Support and Customer Success (as applicable) - PM

• Deliver training - PM

Help files

• Provide the Support team with content for the Zendesk knowledgebase - PM

• Update Zendesk - Support

Release notes -

Zendesk article linking to relevant help files for ‘how-to’ guidance

• Draft release notes article and images - PM

• Prepare customer-ready release notes - Marketing

• Publish release notes - Marketing/Support

Release email / newsletter

• Draft email highlighting key features - PM

• Prepare customer-ready email comms - Marketing

• Send release email - Marketing

In-App User Guide (WalkMe)

• Draft content and/or tips - PM

• Prepare content in UserGuiding WalkMe - PM

• Publish content in UserGuiding WalkMe - PM

Content piece (for website) = -

Generic, evergreen new that can be published on the website and linked to ‘how-to’ guidance.

• Draft high-level content structure - PM

• Prepare news article - Marketing

• Publish article - Marketing

Webinar -

Either an evergreen ‘best practice’ piece or ‘how-to’ guide.

• Prepare presentation/demo - subject matter expert

• Liaise with Marketing on timing and promotion - PM

• Deliver webinar - SME and/or PM

• Publish webinar - Marketing

• Promote webinar (to non-attendees) - Marketing