What does it do?
This enables the user to place a Convertr tag(s) onto their website to display a gated content library.
This can be displayed in various formats:
- Categories
- Advertisers
- Content Blocks (on the right hand side)
| Actions | Description | |
|---|---|---|
| 1 | Add Convertr tags to website to display gated contnent | |
| 2 | ||
| 3 |
Who would use it?
Publishers and direct clients
Why would clients find this useful?
Publisher, who want to gate their content and wanted to get a value exchange for the content they are serving. eg generate leads off the back of white papers.
Clients, there are many use cases for them as the white paper library doesn't just cater for the traditional technical papers.
It can be applied to lots of different scenarios be it distributing brochure or any type of pdf the user wants to serve in an exchange for lead data.
An example of how it would be implemented?
Itpro.co.uk
Key Talking Points:
If clients are looking to serve content in exchange for Lead data
If clients are hosting content in gated environments
If clients are using content types that do not fit with traditional technical papers