General Activity Tracking
We use Google Analytics 4 (GA4) to track general activity on our platform. General activity tracking is achieved via in-built GA functionality without any unique customisation.
Page Views and Engagement Time
| Info |
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New platform pages will have ‘v2’ in the URL. |
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Navigate to
Reports > Engagement > Pages and ScreensChange dropdown to
Path page and screen classSearch for desired page
Demographic (e.g. language, location, age, etc)
| Info |
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E.g. language, location, age, gender, etc. |
...
Navigate to
User > Demographics > Demographic DetailsChange dropdown to desired demographic variable
Technology
| Info |
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E.g. browser, device, screen resolution, etc. |
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Navigate to
User > Tech > Tech DetailsChange dropdown to desired tech variable
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Custom Event Tracking
We use a combination of Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track specific events on our platform.
User Type
Something
User Name
Something
Clicks
Something
Campaign Menu
Something
Header
Something
...
Disclaimers
Internal IP Exclusion
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