General Activity Tracking

We use Google Analytics 4 (GA4) to track general activity on our platform.

Page Activity Tracking

Something

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Custom Event Tracking

Various events are tracked. Setup of tracking tags has be achieved via Google Tag ManagerWe use a combination of Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track specific events on our platform.

User Type

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User Name

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Campaign Menu

Something

Header

Something

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Disclaimers

Internal IP Exclusion

Aggregation of URLs

(Last checked for feature support in 02/23)Prior to transitioning to GA4, we utilised GA3 which supported a ‘Search and Replace’ feature whereby a custom regex filter could be added:

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Before applying this filter, URLs would output as individual items because each ID in the URL is unique, e.g.

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Applying the ‘Search and replace’ filter removed number ID’s from analytic results and therefore allow aggregation of similar URLs, e.g.

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Google Universal Analytics will be deprecated in July 2023. Therefore the transition to Google Analytics 4 is required. However, GA4 currently does not support URL ‘search and replace’. Therefore ID’s in URLs cannot be aggregated at this moment in time.

(Last checked for feature support in 02/23)