What does it do?
This enables the user to set variable cap limits on a specific value.
Who would use it?
Publisher, Agency & Direct Client users
Why would clients find this useful?
It gives them the ability to limit the amount of leads with a certain CTA or with a specific value and feed this back in real time to the publishers
An example of how it would be implemented?
B2B Example
If the agency is delivering a EMEA campaign, the client may have set criteria that they only want a certain amount of leads from each country.
for instance if the cap for the campaign was 100 and they had to delivery leads for the UK, Germany, France and Spain, they want to have the leads distributed evenly across the countries.
The breakdown would typically be 25 for each therefore totalling 100 leads. By having this in place it stops publisher from sending leads just from one country and stoping that retrospective headache from the client.
Once set up it works as the same as with other campaigns where the leads that go over this limit for the cap will not be billable for the publishers eg on the 26th lead from either of the countries from the publisher Huson these will not be billable for them .
