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Name

Definition

Advertiser

Within the Publisher and Agency verticle as a user you create a campaign on behalf of an Advertiser (client). When creating a campaign this is a way of siloing the data for that particular advertiser (client). For the Brand verticle this would generally reflect regions instead of a client.

Agencies

Always Delivered

Batch

Bands

Billable

A lead is deemed as ‘Billable' if it has been processed as valid and delivered to an endpoint. Leads can be ‘Billable for Advertisers’ and 'Billable for Publishers’

Campaign

\uD83C\uDDEA E-K

Name

Definition

Enterprise

An Enterprise is the Convertr platform instance of a client using the platform, this can include Publishers, Advertisers and Agencies. Within an Enterprise, configuration can be applied to manage all aspects of the clients users and data.

Hardfail

Insights

\uD83C\uDDF1 L-O

Name

Definition

Leads

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Name

Definition

Unsigned

Validation Lists

Value Transforms

Whitepapers

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