What does it do?Multimedia name How to Add a Advertiser Validation List - Editor.mp4
Validation lists gives the users the ability to add customs custom pick lists to the platform and in turn order to use these lists as validation against their lead data.
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- Makes sure data is formatted exactly to the needs of the client or user
- Helps with standardisation of data collected, which in turn helps with reporting and interrogating of said data.
- When leads are being run against Key accounts or Suppression lists
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A typical example would be checking if the lead was on a key accounts list. If the lead that was submitted was like the belowUsing the below data as a submitted example.
| First Name | Adam |
|---|---|
| Last Name | Carter |
| adam.carter@convertrmedia.net | |
| Company Name | Convertr Media |
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In our example this is an acceptance list as the calidation validation rule is set to pass
