What does it do?
Validation lists gives the users the ability to add customs lookup lists to the platform and in turn use these lists as validation
This duplication flags on a email on a first come, first serve basis on a publisher level.
This is a predominately used in B2B environment, because agencies and clients still pay for the leads even thought they have been delivered by different publishers.
Who would use it?
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Agency &
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Clients users
Why would clients find this useful?
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Filter out duplication for their CRM and Email Automation platforms
An example of how it would be implemented?
For instance if a lead with an email eg adam.carter@convertermedia.net comes into a campaign the second instance of a lead with this email will be flagged as a duplicate only if this lead had come from the same publisher.
Once flagged the platform then passes this information back on to the publisher.