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• Cannot accuratly quantify data comparisons

• Much of the interface has been moved from separate pages (with unique URLs) to dialog interfaces on the same listing URL, therefore actions cannot be separated and compared fairly to use data to judge any changes in use. For example, a change in ‘time spent on page' cannot be analysed and confirmed if this metric change was due to UX/UI improvements, or because other workflows within the same URL are changing metrics.