What does it do?

This allows the user to track Opens/Impressions, Conversions and Clicks across publisher and a variety of different channels

Who would use it?

Publisher, Agencies and Direct Client

Why would clients find this useful?

This helps them to analysis lead delivery and optimise campaign performance 

An example of how it would be implemented?

1. Assign publisher and distribute impression and click tracking eg

   1. <img src="https://demotrk.cvtr.io/i?pid=11004&lid=73" alt="" title="" width="1" height="1" /> the impression tag get implemented onto the publisher emails sends

   2. https://demotrk.cvtr.io/click?pid=11004&lid=73&sid=

2. After these are implemented the campaign would be set to live and we can then track the end to end process.