đ Feature Overview
Advertiser can set up multiple campaigns per advertiser and publishers may be assigned to campaigns to submit leads to the campaigns.
The Campaigns tab lists the Advertiser campaigns and provides options for the user to create campaigns and import campaigns.
Campaign Listing
Active and inactive campaigns are listed under 2 separate tabs- âActive Campaignsâ and âInactive Campaignsâ respectively. The user can use the custom table settings to select the details to be shown in the table, such as the campaign ID, name, status, etc.
Users can utilise the search and sort options available for some of the fields such as campaign name, country and duration to search for values and sort the records.
Create Campaign
Clicking on the âCreate Campaignâ button initiates campaign creation, which requires entering the required fields in 7 steps, as described below.
i. Metrics: The user has to provide the below values in the Metrics tab
Field Name | Required | Notes |
|---|---|---|
Performance Model |
| |
Sector |
| |
Category |
| |
Start Date and End Date |
| |
End Date Extension |
| |
Unavailable Campaign Logic |
| |
Publisher Imports & Exports |
| |
Publisher Delivery |
|
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ii. Owner: This tab captures the ownership details such as account manager, campaign manager of the campaign
Field Name | Required | Notes |
|---|---|---|
Advertiser |
| |
Campaign Name |
| |
Account Manager |
| |
Campaign Manager |
| |
Country |
| |
Purchase/Insertion order No. |
| |
Additional Reference Numbers |
| |
Permissions |
|
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iii. Financials: This tab captures the financial details such as Contract Value
Field Name | Required | Notes |
|---|---|---|
Currency |
| |
Conversion Rate |
| |
Uncapped |
| |
Volume Required |
| |
Total Contract Value |
| |
Payout metric |
| |
Publisher Payout metric |
| |
Per action payout amount |
| |
Default Publisher Rate |
| |
Payout Restrictions & Terms |
|
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iv. Tracking: This tab captures details of
Field Name | Required | Notes |
|---|---|---|
Compliance Optin Method |
| |
Landing Page Provider |
| |
Data Capture Form |
| when hosted with enterprise |
Global Forms |
| |
Default Destination URL | when hosted with advertiser |
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v. Jobs: Using this tab, user can configure the Processr jobs to run for the campaign. The jobs: are selected by default and user may unselect them
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vi. Delivery: This tab captures the âŚ.
Field Name | Required | Notes |
|---|---|---|
Endpoint |
| |
Realtime Delivery |
| |
Call centre services |
|
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vii. Review: This tab shows the summary of the values entered for all the fields in all the previous tabs. This helps the user to verify the details and edit them by going back to the relevant tab
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Import Campaign
This feature enables the user to Import an existing campaign from an advertiser. This is helpful when the user needs to create a campaign that has similar settings of an existing campaign. When importing an advertiserâs existing campaign, the user can choose whether to import associated settings such as Publishers, Publisher bands, Scheduled Delivery, etc. By doing so, the effort required to configure a campaign is reduced.
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Field Name | Required | Notes |
|---|---|---|
Advertiser | â | |
Campaign to Import | â | |
New campaign name | â | |
Leads Required | â | |
Currency | â | |
Per action payout amount | â | |
Start Date and End Date | â | |
Include (features) |
|
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Quick Campaign
Another option to create campaigns easily is using the âQuick Campaignâ functionality. This option will be enabled for an Advertiser if âPerformance Sectorâ and âDefault Publisher Ratesâ are configured in Default Value Settings. Clicking on the âQuick Campaignâ buttonâŚ.
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\uD83D\uDDD2Â User Permissions
The users should have access to Advertisers, to be able to view the advertisers