🏠 Feature Overview
Advertiser can set up multiple campaigns per advertiser and publishers may be assigned to campaigns to submit leads to the campaigns.
The Campaigns tab lists the Advertiser campaigns and provides options for the user to create campaigns and import campaigns.
Campaign Listing
Active and inactive campaigns are listed under 2 separate tabs- ‘Active Campaigns’ and ‘Inactive Campaigns’ respectively. The user can use the custom table settings to select the details to be shown in the table, such as the campaign ID, name, status, etc.
Users can utilise the search and sort options available for some of the fields such as campaign name, country and duration to search for values and sort the records.
Create Campaign
Clicking on the ‘Create Campaign’ button initiates campaign creation, which requires entering the required fields in 7 steps, as described below.
i. Metrics
The user has to provide the below values in the Metrics tab
Field Name | Description | Whether Mandatory |
|---|---|---|
Performance Model | ✅ | |
Sector | ✅ | |
Category | ✅ | |
Start Date and End Date | ✅ | |
End Date Extension | ❌ | |
Unavailable Campaign Logic | ✅ | |
Publisher Imports & Exports | ❌ | |
Publisher Delivery | ❌ |
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ii. Owner
Field Name | Description | Whether Mandatory |
|---|---|---|
Advertiser | ✅ | |
Campaign Name | ✅ | |
Account Manager | ❌ | |
Campaign Manager | ❌ | |
Country | ❌ | |
Purchase/Insertion order No. | ✅ | |
Additional Reference Numbers | ❌ | |
Permissions | ❌ |
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iii. Financials
Field Name | Description | Whether Mandatory |
|---|---|---|
Currency | ✅ | |
Conversion Rate | ❌ | |
Uncapped | ❌ | |
Volume Required | ✅ when capped | |
Total Contract Value | ✅ when capped | |
Payout metric | ✅ | |
Publisher Payout metric | ✅ | |
Per action payout amount | ✅ | |
Default Publisher Rate | ✅ | |
Payout Restrictions & Terms | ❌ |
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iv. Tracking
Field Name | Description | Whether Mandatory |
|---|---|---|
Compliance Optin Method | ✅ | |
Landing Page Provider | ✅ | |
Data Capture Form | ✅ when hosted with enterprise | |
Global Forms | ✅ when | |
Default Destination URL | when hosted with advertiser |
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v. Jobs
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vi. Delivery
Field Name | Description | Whether Mandatory |
|---|---|---|
Endpoint | ❌ | |
Realtime Delivery | ❌ | |
Call centre services | ❌ |
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vii. Review
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Import Campaign
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Field Name | Description | Whether Mandatory |
|---|---|---|
Advertiser | ✅ | |
Campaign to Import | ✅ | |
New campaign name | ✅ | |
Leads Required | ✅ | |
Currency | ✅ | |
Per action payout amount | ✅ | |
Start Date and End Date | ✅ | |
Include (features) | ❌ |
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Quick Campaign
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\uD83D\uDDD2 User Permissions
The users should have access to Advertisers, to be able to view the advertisers