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Overview:


Quantitative Data:

Data driven justification for ux/ui changes, especially necessary for organic changes that do not originate from client requests or roadmap features.

Link

Date Range

Item

Metric & Value

Assumption

N/A

N/A

N/A

N/A

HYPOTHESES

REASONING


Competitor Research:

Function

Findings

Image

Takeaways

EMBRACE

REJECT

TO DISCUSS


Proposal Feedback:

Stakeholder

Date

Changes

Product

11/01/22

DONE

  • Form select dropdown (first step in dialog), needs to be able to search by form ID

  • Mapping step, add new row to have lead ID

  • Last step change wording from ‘edited in the background’ to 'processed in the background'

  • Add confirmation dialog with the ‘452 LEADS’ confirmation

  • On leads > view > notes, have a row to say what data has changed

REJECTED

NEED MORE INFO

TO DISCUSS

TO DO

Product

12/01/22

DONE

  • CSV download template will have ‘lead id’, ‘field name', ‘field value'

  • Mapping step to map to 3 mapping row items ‘lead id’, ‘field name', 'field value’

REJECTED

  • ‘Form’ dropdown not required on first step, as bulk edit is not tied to campaign in any way

NEED MORE INFO

TO DISCUSS

TO DO

Client - Future B2B

25/01/22

NO FEEDBACK

Product

25/01/22

DONE

  • Add more text to helper card on first step to say ‘Leads will only be processed if they have a status of ‘Invalid’ and have been generated by you/your organisation.’

    • Done

REJECTED

NEED MORE INFO

TO DISCUSS

TO DO

Client - Cyberrisk

25/01/22

NO FEEDBACK

Client - SWZD

26/01/22

NO FEEDBACK

Client - Intentsify

27/01/22

NO FEEDBACK

Client - Oracle

31/01/22

NO FEEDBACK

Client - HP

31/01/22

NO FEEDBACK

Product

08/02/22

DONE

REJECTED

NEED MORE INFO

TO DISCUSS

TO DO

  • V2 allows Admin, agency, call center to edit data regardless of status, e.g.

    • They select valid data (that is undelivered, if delivered already then they have to mark as undelivered)

    • Toggle at the end, which if turned on will reprocess data (with warning to say we recommend this before editing)

Product

28/04/22

DONE

  • New UX similar to lead import (previous flow did made it difficult to bulk edit from an already existing lead export report)

    • Publisher user > new button on campaign table

    • Admin/agency/call center > button above table on leads page

    • Dialog

      • Step 1 - Import

        • Form select and csv upload (same as lead import)

      • Step 2 - Mapping

        • No template stuff

        • Field mapping for all fields set to ‘Do not change' as default

        • Include ‘lead id’ field as first option with ‘lead id’ automapped

      • Step 3 - Preview

        • Show table preview similar to export

REJECTED

NEED MORE INFO

TO DISCUSS

TO DO

Product

03/05/22

DONE

  • For CSV example screenshot, include Excel logo somewhere to make it extra clear that this is the file/import

    • Done

  • On the saving confirmation dialog messaging, change from ‘XX rows’ to ‘XX leads’

    • Done

  • On campaign > admin, change toggle wording to ‘invalid lead data’, and include information about which user roles will see this

    • Done

  • Leads > lead profile > notes > add exact output format

    • Done

REJECTED

NEED MORE INFO

TO DISCUSS

TO DO

  • First step, add form dropdown

  • Mapping step > lead id mapping to ‘id’

  • Add page, email that gets sent (example of deleted, valid, invalid)

Product

04/05/22

DONE

  • Import step > added form dropdown

    • Done

  • Mapping step > lead id mapping to ‘id’

    • Done

  • Add page > show example of email that gets sent (with example of deleted, valid, invalid lead changes)

    • Done

REJECTED

NEED MORE INFO

TO DISCUSS

TO DO

CS Team

04/05/22

DONE

REJECTED

NEED MORE INFO

TO DISCUSS

  • On ‘upload’ step, remove the csv template download and change the wording to encourage the ‘lead export’ file upload journey as this will be the main use case for publisher users

    • Maybe change wording to something like ‘For best practices on generating and uploading your CSV file’.

TO DO


Retrospective:

To be completed after this features release. The retrospective should allow a basis for further improvements to this feature.

User Feedback

Stakeholder

Date

Description

Quantitative Data

Source

Link

Description

Findings

N/A

N/A

N/A

N/A

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