What does it do?
This functionality allows users to run processr jobs based on a lead parameter, in other words, you can run different jobs based on a bit of information on the lead.
What Uses cases does this apply to?
CONTENT SYDICATION
Why would they use this feature?
Normally for a lead to be deemed valid it will need to pass all jobs on the campaign, however, users can implement this functionality so the user can pick and choose the jobs he wants to apply to the lead on a more specific level.
From a customers perspective, this would normally be a manual process where they would need to check the leads against ABM or suppression lists by country.
Key Talking Points
- Users have the ability to run multiple scenarios on lead data typical example would be running a different ABM validation list per country.
An example of how it would be implemented?
ABM by Country
In the example below, there are 3 jobs applied to the job group.
Each job is configured with a certain value in this example, the first job (ID 1436) is configured to only accept the value IBM and as long as the country field on the lead has the value 'France' this is the job that will run
Full example below
In the below example you can see that lead ID 3064 was rejected because the value 'IBM' is only accepted when the country field has the value of France, not the UK.